Core Value: Effective Creativity

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." Scott Adams - American, Carto

Creativity Is About Ideas

Creativity isnt something one can conjure on demand. It is more of something that a person must foster by way of culturing their environment and frame of mind. Creativity is not as much of a skill as it is character and personality - we all have it. We are wired for creativity - the skill that seperates us is learning how use it, learning how to take hold of our internal creativity and give it energy.

Creativity is the fruit of wanting and expecting the better idea - of being a dreamer. Creativity is unashamed and is brave, it has the courage to speak ideas out loud. Creative thnking is "thinking outside the box" - it is the normal way of thinking for believers and dreamers who are not satisfied with following the crowd and will not be copies. The creative mind believes that the best ideas have not yet been thought of, that excellence is a journey on a never-ending road, that uniqueness and originality are the domain of the pacesetters that are willing to lead.

Effective Creativity Is About Ideas That Work

Take a generous amount of creativity, add relevant experience, add passion and excellent skills - you get Effective Creativity. Not just new ideas, but ideas that work. Not just cool ideas, but ideas that seperate you from the pack in your marketplace. Effective Creativity is relevant. Effective Creativity sets higher goals and finds ways to meet them. Effective Creativity makes you better than your competitors.

Effective Creativity is a core value at XI. We love to create. Whether that is creating a design that makes our client's web site the best in their market, or creating a new web application that takes our client's web site to a new level, we are always looking for ways to help our client set the bar in their marketplace. Our goal is to make your web site and corporate collateral standout in your industry, to help you be the best-in-class at what you do.

What they say

Some quotes on creativity.

  • Creativity is a natural extension of our enthusiasm. - Earl Nightingale
  • Sometimes creativity just means the daily work of helping others to see a problem in a different way. - Joseph Badaracco
  • Mankind's greatest accomplishment is not the revolution of technology it is the evolution of creativity. - Del Jones Abe, the Poor Man's Poet